Crackle Announces Redesign and New AVOD Service

The streamer’s growth strategy includes a slate of originals, new distribution platforms and a loyalty program for superfans

Crackle Plus, the free, ad-supported streaming service, will relaunch in the second half of this year with a new user interface for smartphones and televisions, an effort to make finding content easier and to provide viewers improved search recommendations.

The service will also require smartphone users to sign in for the first time, a move to support targeted advertising and better cross-platform recommendations.

The company announced the redesign at the virtual NewFronts, which featured a growth strategy that includes a new AVOD service, additional original programming and 34 more distribution platforms. 

Adweek was given exclusive access to the presentation, which will stream Monday afternoon. 

“The

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