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LOS ANGELES As the second season of ad-agency drama Mad Men gets set to launch July 27, members of the press continue to fawn over the series. But all that praise has yet to yield eyeballs. The show averaged about 900,000 viewers last season. And though creator Matthew Weiner may hope for bigger ratings this season, he said he remains unconcerned — at least, publicly — about the numbers.
“I’m an artist, so critical success like this has been satisfying,” he told journalists at the TCA panel held in Los Angeles.
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