A Triad of TV Giants Wants to Create a New Standard for Targeting. Who Else Will Come on Board?

Fox, Turner and Viacom will launch OpenAP during upfronts

As  they head into this year’s upfront talks, the ad sales chiefs at Turner, Fox Networks Group and Viacom—Donna Speciale, Joe Marchese and Sean Moran, respectively—will have even more on their plate than usual. In addition to their standard negotiations, they are also working to launch OpenAP, the new audience targeting platform the three companies created to simplify the process for agencies and—they hope—become the industry standard. Marchese, who was named Fox’s new ad sales chief on May 10, will discuss OpenAP during Fox’s upfront event on Monday, while Speciale will do the same at Turner’s presentation on Wednesday morning.

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This story first appeared in the May 15, 2017, issue of Adweek magazine. Click here to subscribe.