Live Sports Drought Pushes More TV Viewers to Cut the Cord—Permanently

One in three U.S. households does not have traditional pay TV

July 21, 2020

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

Here’s some bad news for traditional pay-TV companies already hamstrung by the pause on live sports programming and the drought of advertising dollars. Customers who cut the cord during the last several months say they are unlikely to come back.

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.