Cord-Cutting Isn’t a Dirty Word in Scripps’ 2021 Upfront Talks

The company is embracing the 'c-word'

Scripps’ ad sales team is aware that marketers know about the media-planning challenges posed by cord-cutting. So this upfront season, the company—which is heading into its first negotiations since acquiring Ion Media for $2.65 billion in September—is embracing the c-word.