Cord-Cutting Isn’t a Dirty Word in Scripps’ 2021 Upfront Talks

The company is embracing the 'c-word'

three people on a crime scene talking
Scripps tapped actors like Tony Hale and Chris O’Donnell to pitch marketers on the company's audience footprint. Scripps Networks

Scripps’ ad sales team is aware that marketers know about the media-planning challenges posed by cord-cutting. So this upfront season, the company—which is heading into its first negotiations since acquiring Ion Media for $2.65 billion in September—is embracing the c-word.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.