Extra investment in Discovery U.S. Hispanic is paying off: the division's flagship network, Discovery en Español, is pulling in a major advertiser with its original content in the form of Coors Light, marking the first time that the Molson Coors has inked a deal with the Spanish-language cable net.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in