Convergent TV Is a Strong Contender as Digital Faces Headwinds

It offers measurement, scale and immunity to the latest data privacy regulations

u003cpu003eToday, convergent TV—linear plus connected TV and over-the-top services—offers the best of everything: large, captivated audiences, high-quality content, an abundance of inventory and digital-like targeting, with u003ca href=u0022https://www.adweek.com/brand-marketing/pandemic-forced-cmos-to-rethink-performance-priorities/u0022u003eprecise measurement and attributionu003c/au003e. u003c/pu003eu003cpu003eGiven the u003ca href=u0022https://www.adweek.com/convergent-tv/nielsen-third-party-national-tv-ratings-accreditation-on-hiatus/u0022u003edata accessible to advertisersu003c/au003e, combined with advances in targeting, TV is the strongest, most scalable and precise medium. It has also established a growing marketplace where all sides of the trade can win.u003c/pu003e