Convergent TV Is a Strong Contender as Digital Faces Headwinds

It offers measurement, scale and immunity to the latest data privacy regulations

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

Today, convergent TV—linear plus connected TV and over-the-top services—offers the best of everything: large, captivated audiences, high-quality content, an abundance of inventory and digital-like targeting, with precise measurement and attribution. Given the data accessible to advertisers, combined with advances in targeting, TV is the strongest, most scalable and precise medium. It has also established a growing marketplace where all sides of the trade can win.