Nielsen will report its findings on how consumers perceive new technological devices and services. As part of the first iteration of that, the survey found that content goes a long way in winning over consumers.
The quarterly survey, dubbed the Nielsen MediaTech Trender, asked 2,000 U.S consumers over 13 about technologies ranging from smart speakers to virtual reality.
“With so many choices of media to consume and innovative products being introduced into the marketplace, gauging consumer sentiment towards them is crucial in understanding not only what’s ‘now’ but also what’s ‘next,’” said Peter Katsingris, svp, Audience Insights, Nielsen, in a statement.
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