Consumers Weigh These 4 Points When Considering a Streaming Service Subscription

Plus, how people are watching Hulu during the pandemic

Hulu's Julie DeTraglia and Cheddar anchor Nora Ali
Hulu's Julie DeTraglia (l.) spoke about strategic audiences with Cheddar anchor Nora Ali at Thursday’s NewFronts.

With more streaming services to choose from than ever, and even more on the way, consumers consider four key points when deciding whether to subscribe to another OTT offering.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.