NewFronts

Connected TV Drives Massive Growth in Digital Video Spend

Last year, advertisers spent an average of $20 million on CTV

Nearly three-quarters of buyers are shifting ad budgets from broadcast and cable to CTV.
Nearly three-quarters of buyers are shifting ad budgets from broadcast and cable to CTV.By lijing/Getty Images
Headshot of Mollie Cahillane
By Mollie Cahillane

May 4, 2021

Growth in digital video advertising shows no signs of slowing down in 2021. According to the IAB’s annual report, Video Ad Spend 2020 and Outlook for 2021, digital video advertising is expected to represent 56% of total video spend this year.

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Headshot of Mollie Cahillane

Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

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