NewFronts

Connected TV Ad Spend Expected to Hit $21.2 Billion This Year, Up 39% From 2021

As NewFronts begin, an IAB report explains why more dollars should shift to the space

As its annual NewFronts event returns in-person for the first time since the 2019, the Interactive Advertising Bureau is making the case for why marketers should shift more ad dollars to the connected TV space.

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