Connected TV Ad Spend Expected to Hit $21.2 Billion This Year, Up 39% From 2021

As NewFronts begin, an IAB report explains why more dollars should shift to the space

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As its annual NewFronts event returns in-person for the first time since the 2019, the Interactive Advertising Bureau is making the case for why marketers should shift more ad dollars to the connected TV space.

The IAB released its 2021 Video Ad Spend and 2022 Outlook report—created in partnership with Standard Media Index (SMI) and Advertising Perceptions—ahead of today’s NewFronts kickoff.

Among the report’s biggest findings: CTV ad spend grew to $15.2 billion in 2021, a 57% increase from 2020, and is projected to expand another 39% in 2022, hitting $21.2



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