Condé Nast Is Hiring a Snapchat Team to Crank Out More Discover Content

Wired, GQ and Self get channels

Condé Nast is the newest publisher to go all in on Snapchat. Sources: Getty Images, Snapchat

Condé Nast is hoping to find millennials on Snapchat. After inking a deal with Snapchat to create stories—the strings of photos and videos curated at venues—around events like Vanity Fair’s Oscar party in October 2015 and setting up a permanent Discover channel for Vogue, the New York publisher is making a bigger bet on mobile content.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.