Condé Nast is widening its offerings to advertisers through its data-driven Spire platform to include specific audience targeting on YouTube.
Condé Nast launched Spire in full force in 2017, offering advertisers customized packages to target audiences among their many brands, which include Vogue, Vanity Fair and GQ.
Throughout the year, though, the company realized advertisers wanted certain campaigns ready to launch so they didn’t have to wait a few weeks for them to be customized, said Karthic Bala, who was named the publisher’s first chief data officer in March.
Last year, the publisher released pre-built segments that could launch a campaign within 24 hours.
“We
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