Bon Appétit knows it has viewers who fall down the rabbit hole watching Brad and Claire cook on YouTube—and it’s hoping to entice those viewers to tune into Bon Appétit programming on a bigger screen.
The Condé Nast food and travel brand is expanding into over-the-top (OTT) television with a channel that will be available on Apple TV, Amazon Fire TV, Android TV and Roku beginning Feb. 21.
The channel is the latest from Condé Nast to get the OTT treatment after the Wired OTT channel first went live over the summer.
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