Comscore and Yahoo's CTV Partnership Makes Streaming Ad Campaigns Brand Safe

The deal also includes contextual segments for ad relevancy

Media and tech leaders from the New York Times, NBCUniversal and more will discuss digital advertising trends at NexTech, Dec. 6–7, in NYC. Register now to save 40%.

Comscore and Yahoo have partnered in a connected TV deal that aims to bring brand protection to streaming ad campaigns.

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