Comscore Will Measure Sling TV's National Addressable Data as Part of Renewed Dish Agreement

New deal expands measurement firm's national addressable footprint

Discuss new partnerships, organizational structures and strategies for reliable measurement at NexTech, Dec. 6–8. In-person and virtual passes are available. Sign up now to save 25%.

Comscore and Dish, which first teamed up to measure Dish’s addressable impressions in 2012, have struck a strategic partnership that extends Comscore’s data license to virtual MVPD Sling TV.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in