Programmatic

Comscore Will Measure Sling TV's National Addressable Data as Part of Renewed Dish Agreement

New deal expands measurement firm's national addressable footprint

The two companies first partnered in 2012.
The two companies first partnered in 2012.Dish, Comscore
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By Mollie Cahillane

April 22, 2021

Comscore and Dish, which first teamed up to measure Dish’s addressable impressions in 2012, have struck a strategic partnership that extends Comscore’s data license to virtual MVPD Sling TV.

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Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

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