Comscore is looking to capitalize on the industry’s measurement upheaval by rolling out its own new unified measurement platform— providing a comprehensive and deduplicated cross-platform view of media consumption—that rivals Nielsen’s upcoming Nielsen One offering.
Top line
Comscore Everywhere will be commercially available this year in phases, starting with the live product Comscore Campaign Ratings. The new tool builds on the success of Comscore Campaign Ratings, which measures deduplicated reach and frequency across linear TV, CTV and digital.
The product will also create a common comparable “audience definition” across media and screens, built on a singular dataset and methodology.
Between the lines
“Consumers don’t think in terms of linear versus streaming versus digital—they think of content,” said David Algranati, chief product officer of Comscore, in a statement.
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