In partnership with a handful of media brands, comScore will offer unduplicated campaign measurement across linear TV, network over-the-top content and Hulu on devices.
The service, dubbed Campaign Ratings, will launch in September in beta with ABC, CBS, CNN, Disney, Fox, Freeform, GroupM, NBCUniversal, The CW Network, Turner and Viacom.
“Providing unduplicated measurement is something that seems so obvious, and yet it’s exceptionally difficult to do because it requires census-like measurement across linear, digital and OTT,” said Bryan Wiener, CEO of comScore, in an email.
Included in the new tool will be an unduplicated view of total audiences across linear TV and digital platforms as well as person-level reach and co-viewing insights, according to comScore.
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