ComScore Preps an ‘Obvious’ Unduplicated Tool for Multiplatform Measurement

Hulu will provide OTT insight

ComScore will offer unduplicated measurement for campaigns. Getty Images

In partnership with a handful of media brands, comScore will offer unduplicated campaign measurement across linear TV, network over-the-top content and Hulu on devices.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.