For a while now, those in the television industry have been clamoring for viewership data on people watching content on streaming services, including Amazon, Hulu and Netflix. And it appears measurement firm comScore, which has been nipping at Nielsen’s heels for some time, is attempting to step up to the plate.
According to Fierce Cable, comScore is promising viewership data for streaming content on TV screens through a new service called OTT Intelligence. The data is gathered through comScore’s Total Home Panel, a platform that has access to audience statistics based on approximately 12,500 households and 150,000 active devices.
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