Look out, Nielsen: ComScore announced it will acquire rival Rentrak Corporation in a stock-for-stock merger, allowing the combined company to take on the industry behemoth in the contentious battle for audience measurement.
ComScore, which specializes in digital measurement, will join forces with Rentrak, which tracks set-top box data to measure television viewing. Serge Matta, comScore's CEO, will serve as CEO of the combined company.
"The merger of comScore and Rentrak represents an exciting milestone for our combined clients, uniquely skilled employees and shareholders," said Matta in a statement.
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