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The pop-culture focused Complex Networks and music-focused Fuse Media draw on a similar audience of young adults who fit into the 18-34 demo, providing a natural base to draw from on a newly announced content and advertising partnership between the two companies.
Under the terms of the deal, Complex Networks, which itself is the creation of a 50/50 partnership between Hearst and Verizon Communications, will create short-form digital series that will run in a 90-minute block on Fuse’s cable network, under the Complex brand.