Competing Narratives Emerge In Wake of Comscore Shakeup as Law Firms Promise to Investigate

Company expresses confidence in new board members

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The dramatic upheaval at media measurement and analytics provider Comscore has grown more complex in the two days since CEO Bryan Wiener and president Sarah Hofstetter announced their abrupt departures after less than one year with the company. The two previously served as executive chairman and chairwoman, respectively, at Dentsu-owned agency 360i.

All parties still agree, as stated when the news broke on Sunday evening, that the split concerned a disagreement between the company’s leadership and its board of directors over how to act on Wiener’s plan for growth in 2019.



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