Comedy Central Will Replace a Full Ad Break Each Month With One of Its Branded Content Series

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As Comedy Central continues to ramp up its slate of branded content series, the network has decided to give those new short-form videos a big monthly linear spotlight.

Beginning tonight, Comedy Central will dedicate a full two-and-a-half-minute linear commercial pod each month to feature an episode from one of its branded content series in lieu of traditional ads. During tonight's 10 p.m. showing of 50 First Dates, the network will air an episode of its branded content series Handy, which feature the adventures of a hand model.



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