Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Seemingly every major media company has been making waves in the direct-to-consumer space during the past year, including Disney, AT&T, Viacom and Fox. But Comcast said it’s in no hurry to follow its competitors onto the OTT bandwagon.
“Streaming, we think, is very challenging economically, and we don’t want to rush into anything,” Comcast chairman and CEO Brian Roberts said on this morning’s earnings call.
Direct-to-consumer has increasingly become a major focus for media companies. Two weeks ago, AT&T said it would roll
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in