Comcast Says It's Found the Ideal Ad Spend Balance Between Linear and Streaming

The company’s inaugural Comcast Advertising Report recommends how buyers should allocate budgets

Media and tech leaders from the New York Times, NBCUniversal and more will discuss digital advertising trends at NexTech, Dec. 6–7, in NYC. Register now to save 40%.

Comcast Advertising has an answer to the question buyers have been grappling with since the advent of ad-supported streaming: how much money should be spent on streaming?

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