Comcast Execs ‘Optimistic’ Summer Olympics Will Go Forward After Cancellation Report

Advertiser interest in the event is strong, says NBCUniversal CEO Jeff Shell

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Comcast already weathered the unprecedented postponement of the Tokyo Summer Olympics, originally set for last year, due to the Covid-19 pandemic. And despite a report last week that the games could be canceled, Comcast executives—and their advertisers—are optimistic that the Summer Olympics will be held as scheduled.

“Sitting here today, I believe there will be an Olympics,” Comcast CEO Brian Roberts told investors during the company’s quarterly earnings call today. “We’re very hopeful and believe that they’ll find a way to safety and successfully have the Olympics, which for us is a television event and would be an amazing moment for the world to come back together, post what we’ve all globally been through.



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