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Comcast has acquired the free, ad-supported streaming service Xumo, the companies announced Tuesday.
The deal, financial terms of which were not disclosed, brings additional ad-supported streaming assets under the Comcast umbrella as the media and telecommunications giant pushes aggressively into both ad- and subscription-supported streaming.
It comes as Comcast-owned NBCUniversal is readying its own streaming service, Peacock, for a national July 15 debut. As Comcast scoops up Xumo, NBCUniversal is also reportedly in talks to acquire Walmart-owned streaming service Vudu, which also has a free, ad-supported component.
In a press release on Tuesday, Comcast said Xumo would continue to operate as an independent business inside of Comcast’s cable division, and it’s unclear exactly how Xumo may work with Comcast’s other content and media companies.