CNN's Bleacher Report Programming Launches Saturday

Pre-Bowl coverage sold to BlackRock, Hampton Inn

Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.

Sports Illustrated who? Turner's $175 million acquisition of Bleacher Report happened way back in August after the company parted ways with SI; now, its partnership with CNN cemented earlier this month, the digital sports property will begin working with the news network on televised content starting with Super Bowl XLVII. The first show? Kickoff in New Orleans: A CNN-Bleacher Report Special , co-hosted with Turner Sports vet Ernie Johnson by the network's most recent sports desk hire, former ESPNer Rachel Nichols and sponsored on-air by BlackRock and Hampton Inn, who will also sponsor all lead-up coverage to the Bowl.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in