CNN Streaming Audience Will Be Tough to Measure

Online chief says usage will drive better metrics

CNN’s online chief, KC Estenson, says he isn’t all that concerned about the fact that he can’t yet measure a new chunk of his audience. “To me, measurement follows usage,” Estenson says. “Ideally, you put a product on the market that’s fully measured. But it’s important to us that we get our content out to as many people as possible… as quickly as possible.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in