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One day after Nickelodeon kicked off the 2016-2017 upfront season, the other two networks in the Viacom Kids and Family Group, CMT and TV Land, made their respective pitches to buyers and advertisers Thursday at New York's Jazz at Lincoln Center.
Country-themed CMT announced plans to double its original programming in the coming year and move into scripted series for the first time. That represents "a quantum leap" for the network, CMT president Brian Philips told Adweek.