Christmas Comes Early for Lifetime, Which Shifts to 24/7 Holiday Movies on Friday

It’s a Wonderful Lifetime goes toe-to-toe with Hallmark’s event this year

October 23, 2019

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Halloween is still more than a week away, but it’s already beginning to look at lot like Christmas on Lifetime.

Jason Lynch is editor at Adweek, overseeing the magazine and digital covers, as well as all TV coverage across linear and streaming.