Christmas Comes Early for Lifetime, Which Shifts to 24/7 Holiday Movies on Friday

It’s a Wonderful Lifetime goes toe-to-toe with Hallmark’s event this year

Lifetime's Sweet Mountain Christmas
Sweet Mountain Christmas, debuting Friday, will be the first of 30 Lifetime original holiday movies premiering over the next two months. Lifetime

Halloween is still more than a week away, but it’s already beginning to look at lot like Christmas on Lifetime.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.