CBS has finalized its 2012-13 upfront deals, leading the marketplace with the highest pricing increases in the industry.
According to industry sources, CBS sold its prime-time ad inventory at a healthy 9 percent premium versus last year’s rates, giving it a slight edge over rival broadcaster Fox.
As will likely be the case for each of the broadcast networks, CBS’ dollar volume was flat versus a year ago, when it booked $2.65 billion in advance commitments. The Tiffany Network also held on to a bit more inventory than it did during last year’s spring sell-off, when it moved 80 percent of its available ad time.
Given the strength of the 2011-12 bazaar, this year’s upfront can’t help but pale in comparison.
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