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Following 2022’s record-breaking year, the ad sales teams at Warner Bros. Discovery and CBS have something new to dance about.
Ahead of Selection Sunday on March 12, the NCAA Division 1 Men’s Basketball Tournament’s advertising inventory is “virtually sold out”—surpassing last year’s $1 billion haul.
In fact, the companies “significantly” surpassed the previous year, Jon Diament, evp of advertising sales at Warner Bros. Discovery, told reporters late Wednesday.
According to John Bogusz, evp of CBS sports sales at Paramount Advertising, sales saw mid- to high single-digit increases throughout the tournament.