CBS Uses Its Upfront to Woo Ad Buyers and Troll Majority Owner Shari Redstone

Audience gives CEO Leslie Moonves a standing ovation as he battles parent company

There hasn’t been all that much for buyers to get excited about during this sluggish broadcast upfront week—at least, not until CBS Corp. chairman and CEO Leslie Moonves appeared onstage during Wednesday’s annual event at Carnegie Hall.

As he appeared two days after CBS Corp. filed suit against its majority owners Sumner and Shari Redstone over control of CBS’s future, the assembled audience something extraordinary and unprecedented: they gave the executive a standing ovation, leaving no doubt about what side they are on in his battle with parent company National Amusements Inc.

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