CBS Sets First-Ever Companywide Brand Refresh to ‘Become Relevant to Today’

Streamlined overhaul features return of ‘This is CBS’ slogan, now as a five-note mnemonic

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CBS is implementing its first companywide brand refresh ever, as it looks to embrace the changing media landscape—and appeal to younger viewers—while also paying tribute to visual and audio elements from its 91-year history.

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