A few weeks after Netflix said it will begin reporting the total number of time that subscribers spend watching their TV series and movies as part of its shift in viewer metrics, CBS has briefly adopted a similar total-time-watched metric, to show its dominance among broadcasters.
According to Nielsen Total Day data for the first seven weeks of the 2021-2022 broadcast season, viewers have watched over 166 billion minutes of CBS programming across all dayparts, the most of any broadcaster, the network said today.
NBC
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