CBS Is Ready to Cash In on James Corden’s Carpool Karaoke

Late Late Show’s viral videos broke the Internet

In late night, digital success has become almost as important as linear ratings, and by that measure, The Late Late Show with James Corden is the daypart's new king. On Feb. 9, less than four weeks after its debut, the CBS host's Carpool Karaoke video with Adele has become the most-watched late-night YouTube video of all time, with 68.1 million views and counting, vaulting Corden ahead of the two prior digital masters of their late-night domains: Jimmy Fallon and Jimmy Kimmel.