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Decades ago, the broadcast networks used to assemble their biggest stars each summer to record elaborate jingle promos to tout their fall lineups.
The tradition has long since fallen by the wayside, until now. CBS is resurrecting the tradition, unveiling a new musical number in which many of its actors sing, dance and rap as they urge viewers to “Feel This Fall.”
The number, which was created in-house by Mike Benson, president and cmo, CBS, will kick off the CBS Fall Preview airing Thursday night on the network.
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