The coronavirus pandemic has placed every news organization in a difficult spot. But CBS News had an extraordinary disadvantage relative to its competitors: It was without a home for several months.
During Tuesday’s Adweek Convergent TV summit, CBS News president Susan Zirinsky discussed her network’s “creative adaptivity” during these surreal times, especially in the several months when the CBS Broadcast Center in New York was shut down after multiple staffers tested positive for Covid-19.
Zirinsky, who spoke with Adweek editor and svp of programming Lisa Granatstein, conceded that this has been the most challenging era of her career.
“CBS This Morning ended up coming out of the Ed Sullivan Theater [which is usually the home of Late Show With Stephen Colbert] for more than 100 days.
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