Connected TV

CBS News Chief Susan Zirinsky: 'Our Job Is to Reveal America to Itself'

She spoke at Adweek's Convergent TV summit about her network's multiplatform approach to coverage

susan zirinsky
"Linear is not dead. I want advertisers to embrace us," said CBS News president Susan Zirinsky.Adweek
By A.J. Katz

October 13, 2020

The coronavirus pandemic has placed every news organization in a difficult spot. But CBS News had an extraordinary disadvantage relative to its competitors: It was without a home for several months.

A.J. Katz

A.J. Katz is the senior editor of Adweek's TVNewser.

Recommended articles
Microlearning

The Keys to Building Your Customer Identity Framework

The Power of Advertising on the Second Screen

How Publisher Audits Reduce Fraud Risk and Improve ROI

Subscriber Onboarding and Engagement Done Right

You Might Like

GM Financial, Inspire Brands and Marriott Share Their Current Obsession—The Customer

By Lisa Henderson

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

By Cognitiv

First-Party Data Is Your Future

By Tom Affinito, Global Product Marketing Lead, Identity, LiveRamp

Cracking the Code to Reach Professional Audiences

By Mediaocean

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}