Nearly one-third of the young males who tuned in for CBS’ presentation of the AFC Championship Game were away from home when they watched the Indianapolis Colts dispatch the New York Jets, 30-17.
Per Arbitron’s ARB-TV service, 31 percent of men 18-34 watched CBS’ Jan. 23 coverage of the Jets-Colts game from a bar, restaurant, hotel or other nonresidential venue. (ARB-TV also measures viewership in third-party homes.) Away-from-home viewing among the demo added 6.6 ratings points to CBS’ in-home number (14.9).
Arbitron’s
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