The Big Game remains big among advertisers.
Today, Adweek learned that game inventory for Super Bowl LVIII on CBS is “virtually sold out,” according to a Paramount spokeswoman.
And with still a few months ahead of the game on Sunday, Feb. 11, 2024, ad sales are “pacing ahead of schedule.”
Paramount didn’t reveal details such as pricing; however, Fox, which broadcast Super Bowl 57, brought in nearly $600 million in revenue and sold the majority of 30-second spots in the mid-to-high $6 million range, with multiple 30-second spots going for north of $7 million.
CBS’s broadcast of Super Bowl 58 was among the most sought-after inventory during its 2023-2024 upfront negotiations, according to the company.