Could the third time be the charm for CBS and Viacom?
The media companies, who split 13 years ago, are once again talking about merging, with CBS planning to make an offer for Viacom in the coming weeks, according to The Wall Street Journal.
Both CBS and Viacom declined to comment to Adweek about the report.
The Journal said that several stumbling blocks remain in a potential deal, including settling on the price for a stock transaction and selecting a leadership team, with Viacom CEO Bob Bakish—who recently
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in