Convergent TV

CBS Hopes James Corden's Broadway-Themed Carpool Karaoke Will Boost Sunday's Tony Awards Ratings

But the viral videos haven't had a linear impact

By Jason Lynch

June 7, 2016

James Corden has deployed the biggest gun in his arsenal—Carpool Karaoke—in an effort to boost ratings for Sunday's Tony Awards. 

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

Recommended articles
Related Articles

Convergent TV

NBC’s Fortified Unscripted Slate Could Deliver the 18-49 Demo Crown for the Third Season

By Jason Lynch

Convergent TV

NBC’s Robert Greenblatt Has No Regrets About His Surreal Upfront Duet with Dolly Parton

By Jason Lynch

Convergent TV

Why CMT Picked Up Nashville From ABC, and When the Show Could Debut

By Jason Lynch

Programming & Performance

Discovery Turns HGTV, ID and Food Network Promos Into Surprise Shark Week Spots

By Jason Lynch

Microlearning
View All


How to Use Video at Every Stage of the Customer Journey


Maximize the Value of First-Party Data for Today and Tomorrow


Why Marketers Need Collaborative Work Management


The Keys to Building Your Customer Identity Framework

You Might Like


The Next Era of Video Is About Demand Gen

By Brightcove


Busting 5 Common Myths About AI in Content Creation

By Connatix


15th Annual ADCOLOR Awards: Honoring the DEI Champions Who Go Above and Beyond

By Adweek Content Studio


Dealing With Data Depreciation the Right Way

By PwC x Adobe