Convergent TV

CBS Hopes James Corden's Broadway-Themed Carpool Karaoke Will Boost Sunday's Tony Awards Ratings

But the viral videos haven't had a linear impact

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By Jason Lynch

June 7, 2016

James Corden has deployed the biggest gun in his arsenal—Carpool Karaoke—in an effort to boost ratings for Sunday's Tony Awards. 

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Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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