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CBS wasn’t the first broadcast network to cross the upfront finish line this year, but the network still wrapped up its business a week ahead of 2016’s negotiations with a strong showing in all dayparts.
The network is finishing its upfront negotiations with double-digit CPM (cost per thousand viewers reached) increases in all dayparts, ranging from high-single-digit to double-digit jumps, according to a source familiar with the negotiations.
Volume was also up over last year’s market, where volume had been flat year-over-year.
Demand was strong in daytime, news and late night, with buyer excitement about its new prime-time lineup of shows, including its Magnum P.I.
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