CBS Finishes Upfront Sales With Double-Digit CPM Increases

Network sees strong demand in daytime, news and late night

The revival of Murphy Brown, which will air this fall, helped goose CBS' upfront haul. John P. Filo/CBS

CBS wasn’t the first broadcast network to cross the upfront finish line this year, but the network still wrapped up its business a week ahead of 2016’s negotiations with a strong showing in all dayparts.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.