CBS Bets on The Equalizer to Beat Post-Super Bowl Programming Odds

Freshman series have struggled in the coveted slot, but it was 'the perfect show'

The Equalizer
Picking The Equalizer 'was a pretty short discussion,' said CBS chief Kelly Kahl. Barbara Nitke/CBS

For the network airing the Super Bowl each year, the coveted post-game programming slot can be a double-edged sword. Yes, it offers a larger audience than almost any other single entertainment episode of the year—but it has also become somewhat of a cursed time slot for new shows that debut after the game.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.