CBS and Nielsen’s bitter face-off over a new measurement deal is finally over.
On Friday night, the companies reached a new deal for Nielsen national, digital and local audience measurement. In the agreement, CBS Television Network, CBS Television Distribution, Showtime Networks, Smithsonian, Pop, CBS Sports Network and CBS’ 27 owned-and-operated local television stations will continue to use Nielsen’s Total Audience measurement services.
The multiyear agreement contains similar services to the last deal, according to a source.
“CBS is a longstanding leader in world-class video content,” said Nielsen CEO David Kenny in a statement.