CBS and Nielsen End Standoff, Reach New Measurement Agreement

Multiyear deal covers national, local and digital ratings

The new deal means that CBS has now regained its access to Nielsen's current and historical data, which it hadn't had since Dec. 31. Photo Illustration: Dianna McDougall; Sources: CBS, Nielsen, Getty Images

CBS and Nielsen’s bitter face-off over a new measurement deal is finally over.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.